Benchmark Study: Charity Homepages Get Top Marks For Design & Content But Miss Opportunity To Engage With Donors and Prospects
Cancer Research UK and Save the Children top benchmark study 21st January 2009, London: The homepages of UK charity websites are following digital marketing best practice in relation to design and content, but are failing to capitalise on opportunities to build a loyal online visitor base, reveals a new benchmark study, Hitting the Heart (http://www.dotmailer.com/hittingtheheart). The report, released today by dotMailer, finds that charities are failing to put their website at the centre of a...
