It’s time to forget behavioural targeting, says Yomego MD
Companies using behavioural targeting on social networks risk doing ‘untold damage’ to their brand and could soon see the practice outlawed by the EU, social media agency Yomego has warned. Although it has been heralded as the light at the end of the tunnel for the likes of Facebook and YouTube who still need to prove their commercial viability, the promise of behavioural targeting is already unravelling according to Yomego MD Steve Richards. He says...
