70 per cent of women ignored by consumer electronics marketing
In-store and online marketing targets men despite 40 per cent of purchases made by women Bracknell, 7 July 2009 – 70 per cent of women feel ignored when new consumer electronic products are launched to the market according to a survey commissioned by Memorex. Memorex’s market research found that the majority of women questioned felt that in-store and online marketing was focused on attracting male consumers, with some feedback stating that women found the electronics...
