Clay Animation Explodes on YouTube
by Kelly Richardson
Animation School Review Columnist
If you’re a frustrated clay animation artist who feels that there’s no real venue for displaying your work, think YouTube. This remarkable Internet environment allows you to create, post, and receive an instant critique of your project.
With all of the newer animation techniques taking center stage, some clay animators are feeling neglected. Unless you have a sterling resume and a litany of past projects, the chances of making it in animation may seem slim.
ClayAnimation on YouTube
The YouTube environment has changed all of that. YouTube has a growing population of clay animation users that have caught the wave of excitement. Now there is a place that your clay can enrich the lives of a worldwide audience.
- Artists Everywhere. Clay animation artists send in their creations from the far reaches of the globe. Site stats show submissions from Australia, China, and the Netherlands.
- Find Feature. Audiences can search your clay animation sequences using precise keywords such as claymation and stop motion.
- Instant Critics. Using YouTube’s rating system, you can watch audience reactions to your creations in real time, from the comfort of your laptop.
More Animation Goodies
In addition to a massive audience, you’ll discover a host of other unique features on YouTube to help you hone your clay animation abilities. The internet broadcasting system offers:
- Community. Join an animation community to share ideas and creations.
- Categories. Enter your clay projects in several distinct categories to reach a wider audience.
Exposure lays the foundation for your big break. Should the right person see your clay animation, he may want to know more about you. Once that happens, paid projects may not be far behind.
