Becoming a Digital Designer: A Guide to Careers in Web, Video, Broadcast, Game and Animation Design

Becoming a Digital Designer: A Guide to Careers in Web, Video, Broadcast, Game and Animation Design

From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital designThis complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world.Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York,
Price:$23.10

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Learning Autodesk Maya 2008, (Official Autodesk Training Guide, includes DVD): The Modeling & Animation Handbook

Learning Autodesk Maya 2008, (Official Autodesk Training Guide, includes DVD): The Modeling & Animation Handbook

Develop out of this world modeling and animation skills with Learning Autodesk Maya 2008 I The Modeling & Animation Handbook. Follow clear, step-by-step tutorials to understand the modeling and animation stages of production using artwork from the LAIKA short film Moongirl. Learn to build models with a variety of surface types and then make them move with a wide range of animation techniques directly from the makers of Autodesk Maya. You'll learn to make sound decisions from the beginning, to save yourself unnecessary challenges further down the pipeline. You'll learn how to model with polygons, NURBS and Subdivision Surfaces; understand skeletons and joint orientation; work with inverse kinematics, skin your characters; animate a complete scene including props, constraints, and characters; and much more. The bonus DVD includes free models from Turbo Squid, Autodesk Maya reference guides, and scene files to help you breathe life into your creations.
Price:$43.90

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Layers: The Complete Guide to Photoshop’s Most Powerful Feature (2nd Edition)

In 2008, Adobe Photoshop pro and best-selling author Matt Kloskowski broke new ground teaching Photoshop by focusing on the one thing that makes Photoshop the amazing (and sometimes difficult to understand) program it is: layers. Now, Matt returns with a major update that covers layers in Photoshop CS5 in the same concise, easy to understand way that’s made him so well known in the field of Photoshop training.When asked about the original version of this book, Matt said, “I wanted it to be the Photoshop book that I wish was around when I was first learning.” This update improves upon that concept. Within these pages, you’ll learn about:Working with and managing multiple layers in Photoshop CS5Building multiple-layer imagesBlending layers togetherLayer masking and just how easy it isWhich of the 25+ layer blend modes you really need to know (there are just a few)Using layers to enhance and retouch your photosAll of the tips and tricks that make using layers a breezePlus, a new
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Adobe Photoshop CS5 for Photographers: A professional image editor’s guide to the creative use of Photoshop for the Macintosh and PC

With the new edition of this proven bestseller, Photoshop users can master the power of Photoshop CS5 with internationally renowned photographer and Photoshop hall-of-famer Martin Evening by their side.  In this acclaimed reference work, Martin covers everything from the core aspects of working in Photoshop to advanced techniques for professional results. Subjects covered include organizing a digital workflow, improving creativity, output, automating Photoshop, and using Camera RAW. The style of the book is extremely clear, with real examples, diagrams, illustrations, and step-by-step explanations supporting the text throughout. This is, quite simply, the essential reference for photographers of all levels using Photoshop.* Learn Photoshop the Martin Evening way! Everything you need to know for superb photographic results using Photoshop CS5 * Accompanying DVD includes the images used in the book, as well as QuickTime movie tutorials that show you how to get results fast * Packed
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Learning Web Design: A Beginner’s Guide to (X)HTML, StyleSheets, and Web Graphics

Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning — defining how the Web and web pages work — and builds from there. By the end of the book, you’ll have the skills to create multi-column CSS layouts with optimized graphic files, and you’ll know how to get your pages up on the Web. This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains: How to create a simple (X)HTML page, how to add links and images Everything you need to know about web standards — (X)HTML, DTDs, and more Cascading Style Sheets — formatting text, colors and backgrounds, using the box model, page layout, and more All about web graphics, and how to make them lean and mean through optimization The site development process, from start to finish Getting your pages on the Web — hosting, domain names, and FTP The book includes

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Becoming a Graphic Designer: A Guide to Careers in Design

A revision to the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today’s most sought-after jobs. Featuring 65 interviews with today’s leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries, coverage of careers in exhibition design and illustration, and new focus on designing across disciplines. Fully updated to include information on the latest trends in evolving design disciplines New coverage of digital editorial design, information design, packaging design, design management, and entrepreneurship From an author of over 100 books on

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The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive. 20

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1,000 Package Designs (mini): A Comprehensive Guide to Packing It In (1000 Series)

Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three.   This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols +

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication

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The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design (Web Designer’s Idea Book: The Latest Themes, Trends & Styles in Website Design)

Inspiring Web Design at a GlanceThe Web Designer?s Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 20,000 sites on his website, and showcased in this book are the very best examples. Sites are organized by color, design style, type, theme, element and structure. It?s easy to use and reference again and again, whether you?re talking with a co-worker or discussing website design options with a client. As a handy desk reference for design layout, color and style, this book is a must-have for starting new

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