Review

“.the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, and the really good book about how to write for the web just doesn’t exist. Personally, I’ve been waiting for it for years, because I didn’t want to write it myself.” –Steve Krug, author of Don’t Make Me Think!”Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won’t read very many words on your website — and what to do about it.” –Jakob Nielsen, Principal, Nielsen Norm (more…)

Technorati Tags: Audience, Content, Critical Success Factor, Good Writing, Homework, Interactive, Interactive Technologies, Letting, Nielsen, Norm, Paperback, Steve Krug, Technologies, that, Unmet Need, Web Content, Word Find, Words, Works, Writing, Writing For The Web

After years of using spacer GIFs, layers of nested tables, and other improvised solutions for building your web sites, getting used to the more stringent “standards-compliant” design that is de rigueur among professionals today can be intimidating. With standards-driven design, keeping style separate from content is not just a possibility but a reality. You no longer use HTML and XHTML as design tools, but strictly as ways to define the meaning and structure of web content. And Cascading Style Sheets (CSS) are no longer just something interesting to tinker with, but a reliable method for handling all matters of presentation, from fonts and colors to page layout. When you follow the standards, both the site’s design and un (more…)

Technorati Tags: Cascading Style Sheets, Colors, Design Tools, Fonts, HTML, Html Design, Html Reference, Html Tools, O'Reilly, Page Layout, Paperback, Pocket, Pocket Reference, Presentation, Reference, Spacer Gifs, Web Content, XHTML

After years of using spacer GIFs, layers of nested tables, and other improvised solutions for building your web sites, getting used to the more stringent “standards-compliant” design that is de rigueur among professionals today can be intimidating. With standards-driven design, keeping style separate from content is not just a possibility but a reality. You no longer use HTML and XHTML as design tools, but strictly as ways to define the meaning and structure of web content. And Cascading Style Sheets (CSS) are no longer just something interesting to tinker with, but a reliable method for handling all matters of presentation, from fonts and colors to page layout. When you follow the standards, both the site’s design and un (more…)

Technorati Tags: Cascading Style Sheets, Colors, Design Tools, Fonts, HTML, Html Design, Html Reference, Html Tools, O Reilly, O'Reilly, Page Layout, Paperback, Pocket, Pocket Reference, Presentation, Reference, Spacer Gifs, Stringent Standards, Web Content, XHTML